About Us

Our Commitment

Our CommitmentJonathan Green is a five-generation family business deeply committed to the health and wellbeing of your family.

In our hectic modern society we all need a place to escape the trials of our daily grind.  Perhaps you spend long hours driving in traffic or sitting behind a desk or working in a service, or manufacturing job.  Either way, we all need the occasional mental break and a change of scenery to recharge our battery. A few hours each week spent outside in the fresh air and sunshine enjoying a beautiful home landscape does wonders to rejuvenate our spirit and prepare us for the week ahead.

Jonathan Green is committed to helping you to grow and maintain the most beautiful lawns and gardens through the timely applications of natural and organic products. If you've yet to achieve your dream landscape, the solution to your problems is likely to be much easier than you might imagine. For instance, many lawn issues will be remedied by introducing superior grass seed varieties. These improved turfgrasses are naturally dark green in color and contain beneficial endophytes for natural insect and disease resistance without the application of man-made pesticides.

If you have a lawn or gardens where weeds, disease or insects are a significant problem, traditional lawn care chemicals and fertilizer might be the intelligent choice at least until the problems have been addressed, and then a conversion to organic fertilizer and weed control can be undertaken. Here's an analogy for your consideration:


Imagine that you feel ill and go to the doctor and he tells you that you have the flu. To cure the flu he prescribes antibiotics, but after the immediate illness has been eliminated, he suggests that you build-up your resistance to future health problems, by getting more, sleep, eating healthy and getting exercise. Moving from chemical based products to organic ones follows the same line of reasoning.


The following list of company values reflects what is truly important to us as an organization.


  1. Selling the highest quality natural and organic products available.
  2. Satisfying and delighting our customers.
  3. Caring about the long term health of our communities and our environment.
  4. Extraordinary Customer Service - We go to extraordinary lengths to satisfy our customers. We want to meet or exceed their expectations and hopefully turn them into advocates for our business.
  5. Education - We generate greater appreciation and loyalty from our customers when we educate them about the timely and correct application of our lawn and garden products. We believe in the IPM (Integrated Pest Management) approach to the home and business landscape.   Use the very best products available and never over apply fertilizer or pesticide products.  Instead identify the problem and provide a targeted solution. Educated landscaping professional and homeowners are Jonathan Green's best customers.
  6. Meaningful Value - We offer value to our customers by providing them with high quality products, extraordinary service and a competitive price for the quality and results that our products and services provide. We are constantly challenged to improve the value proposition to our customers.
  7. Independent Retailers - We value our garden center and hardware stores, many of whom are also family businesses. Many have been dispensing lawn and garden advice for generations and we proudly partner with them, because they offer us the best opportunity to educate and provide the best service to our loyal homeowners. Independent retailers are also great innovators, not being afraid to try new ideas and concepts. We continue to learn from our retail partners. They keep us sharp and focused on what is most important to them and their customers.
  8. Wise Environmental Practices - We respect our environment and recycle, reuse, and reduce our waste wherever and whenever we can.
  9. Integrity In All Business Dealings - Our trade partners are our allies in serving our customers. We treat them with respect, fairness and integrity at all times and expect the same in return.
  10. Community Citizenship - We recognize our responsibility to be active participants in our local community. We should never take for granted our successes and pledge our company’s commitment to those who lead lives of challenge.  We have selected two charitable organizations to support with products, time and financial resources.


Jonathan Green Inc. gives a matching contribution equal to 5% of our online sales every year, divided equally between these two charitable and non-profit organizations:

The Center for Discovery
Epilepsy Foundation of New Jersey


Please visit these two websites to learn more and to also consider donating.